SAP Customer Interaction (EN)

More than ever, in today’s challenging business environment, best-run companies are staying focused on their most valuable assets – their customers. Companies seek to retain their best customers and maximize the effectiveness of every customer interaction – whether it’s sales, service, or marketing. 

Unlike other traditional CRM software, SAP’s new generation Omnichannel cloud based C/4HANA solution, not only helps you address your short-term imperatives – to reduce cost and increase your decision-making ability – but can also help your company achieve differentiated capabilities in order to compete effectively over the long term. 

We can explain product groups under  SAP C/4HANA product family as below.

SAP Marketing Cloud is a marketing automation application that enables organizations to understand what their customers want and when, and then develop omnichannel campaigns to respond to those need. SAP Marketing cloud pulls data from a variety of sources into a single customer view. It uses advanced analytics like machine-learning algorithms and real-time processing to attempt to understand customers’ intents and needs as they happen and create in the moment customer experiences. Companies can also use it to analyze customer interactions to determine which customers are most profitable and focus marketing efforts there. Discovery and visualization dashboards give at a glance insight into customer sentiments, intent and behaviors.

SAP Sales Cloud is a mobile first sales enablement tool that allows sales people to act more quickly on sales opportunities and have more relevant relationships with customers. A sales dashboard gives an overview of sales performance from a variety of dimensions, and uses predictive analytics to help discover new leads and prospects in existing customer accounts, as well as an influencer map function that shows colleagues or contacts who can help win deals while they are in progress. SAP Sales Cloud uses a tile based user experience that allows users to organize the sales activities that are most important to them and drill down to the most relevant information, like KPIs.

SAP Commerce Cloud is an e-commerce application that allows companies to develop and deliver e-commerce experiences for customers. SAP Commerce Cloud provides a complete view of each customer that allows companies to present personalized e-commerce shopping experiences. It includes configurable dashboards that allow users to manage their e-commerce operations, including product content on an e-commerce site or real-time data about inventory levels. You can, for example, manage the items that appear on a site based on customer search activity.

SAP Service Cloud is a mobile-first platform for managing field service operations. Field service technicians can use SAP Service Cloud on a mobile device to plan and manage service calls while the system keeps managers updated on activities. For example, the field service technician can schedule appointments, locate needed parts, get information on how to install the parts, get directions to the service appointment location and keep travel data, and process payments.

SAP Customer Data Cloud is an application that businesses can use to allow customers to control the use of their personal data in online or e-commerce relationships. This tool is intended to help companies to meet their master data requirements for transparency and control of personal data online.

As Solvia, our experienced SAP C/4HANA consultancy team is ready with our strong customer references to realize your new generation Custormer Relationship Management requirements within SAP system.